Sun World International recently showcased its new varieties Epic Crisp and Applause to more than 250 grower licensees, retailers and media partners for its Mid-to-Late-Season Table Grape Field Day.
Attendees got a chance to get a behind-the-scenes look at the company’s commercial and semi-commercial varieties, as well as varieties in development. Sun World said a key benefit for field day attendees is to see mid-to-late-season varieties in a setting similar to their vineyards.
“It was an honor to be part of the first audience to have exposure to the Epic Crisp and Applause branding at Sun World’s Field Day,” Mecia Petersen, market development and communications manager at the South Africa Table Grape Industry, said in a news release. “Exciting developments are happening in the table grape space, and we look forward to seeing what’s next.”
Sun World also showcased Tortuga’s robotic grape harvesters and updated attendees on the early marketing success and retail partnerships this fall for Autumncrisp.
“We know and love Autumncrisp grapes, and now it’s time for consumers to experience and savor them by name,” said Kyle Hackett, president of Dayka & Hackett. “Sun World’s Autumncrisp grape marketing campaign showcased how strong grower partnerships and a well-executed retail strategy can elevate an exceptional product from vineyard to the forefront of consumer demand.”
