Morris, Minn.-based supplier Fresha says the Minnesota carrot season has officially begun, with an early start to planting and favorable weather setting up a good outlook for the crop.
“We are thrilled with how this season is unfolding,” Matthew Wulf, Fresha vice president of sales and marketing, said in a news release. “Our early planting has given the carrots a head start, and the combination of good moisture and recent heat has been perfect for sizing up the crops. The quality of the carrots looks outstanding.”
Weather conditions have contributed to an expected yield that is slightly above average, the company said.
In addition to the season’s promising start, Fresha said it has expanded its acreage this year for both conventional and organic carrots. It is increasing carrot cultivation with the aim of providing consumers with more options and ensuring a consistent supply of fresh, locally grown carrots throughout the season.
“We are also working closely with retailers to promote Minnesota Grown carrots,” Wulf said. “Our goal is to highlight the exceptional quality and freshness of our local produce, and we’re looking forward to the opportunities to showcase the best of what Minnesota has to offer.”
Fresha, a vertically integrated, employee- and grower-owned company, also is actively involved in sustainable farming practices and community engagement, according to the release.
