Oxnard, Calif.-based Mission Produce Inc. has debuted its “World’s Finest Avocados” and “World’s Finest Mangoes” campaigns ahead of the International Fresh Produce Association’s Global Produce and Floral Show in Atlanta, Oct. 17-19.
The company said it will debut Retail-Ready mangoes, a four-count value pack of snacking mangoes, as part of the promotion.
“Mission Produce has been building momentum all year long in the mango category, and we’re thrilled to share our consumer-friendly value-pack of snacking mangoes,” Diana McClean, director of marketing and communications for Mission Produce, said in a news release. “A significant 18% of mango spend in the last year was made at club stores, revealing that shoppers are looking for value-pack opportunities. So, we’re bringing the benefits of convenience and value to mango shoppers in our mission to drive the category forward. We say ‘retail-ready’ because the bag was designed for the retailer to easily display in-store, and for the shopper to easily grab and go.”
“The World’s Finest” campaign will highlight the company’s advantage of offering year-round supply, global marketing and distribution, ripening technology and data-driven intelligence through its AvoIntel, the release said.
Mission Produce said it will showcase its Retail-Ready mango bag and its World’s Finest program at its IFPA show booth, No. B3838.
“The Mission Advantage is about communicating the value of our strategic partnership to our customers in all channels,” McClean said. “We’re much more than a supplier — the Mission Produce team is passionate, innovative, and committed to delivering successful solutions. We’re focused on driving the produce industry forward with category leadership in avocados and mangoes, and we leverage the many benefits of our global network to deliver only the ‘World’s Finest’ avocados and mangoes year-round.”
