Aldi said it is dropping prices across its aisles at a time when, according to a Pew Research Center report, two-thirds of U.S. consumers are “very concerned” about the cost of groceries.
With summer underway, the grocer said it is slashing prices on nearly 25% of its selection across all 2,400-plus stores, from fresh meat for grilling to organic produce, pantry staples and summer favorites.
“Our customers count on Aldi for the lowest prices of any national grocer, every day, and we never take that trust for granted,” Aldi CEO Jason Hart said in a news release. “While customers may see higher prices at other retailers, we’re working hard to unlock even more value for our shoppers, just in time for summer’s lineup of holidays and gatherings where food takes center stage. It’s another way we’re doubling down on our commitment to help shoppers fill their carts with great products for less.”
Aldi said will save customers $100 million this summer by dropping prices on more than 400 products. Those savings are on top of the $8.3 billion its shoppers already save every year thanks to the intentionally different way the grocer operates, the grocer said, highlighting its quarter cart system to the decision to skip music in its stores as ways it “cuts the fluff, so shoppers don’t have to cut corners.”
“Value isn’t a trend at Aldi. It’s been in our DNA since we opened our first store nearly 50 years ago,” said Scott Patton, chief commercial officer for Aldi. “This summer, we’re going further to deliver more of what sets us apart, great products at the lowest possible prices. With price drops on the season’s most-loved products in every aisle, we want to do what we can to help shoppers enjoy more of summer.”
From now through the summer, shoppers can find lower prices on Aldi products. Among other items, the fresh produce selection includes:
- Large seedless watermelon
- Green peppers
- Pink Lady apples
- Peaches
- French green beans
- Spinach and artichoke stuffed mushrooms
The commitment to value is fueling more than savings — it’s driving growth, the company said. With plans to add more than 225 stores this year alone, Aldi is expanding coast to coast to make sure even more U.S. can count on quality, affordable products, the release said.
