An American Diabetes Association and Instacart collaboration seeks to connect consumers, health plans and health care professionals with the ADA’s evidence-based nutrition guidance.
The association’s Inspiration Page on Instacart will enable consumers to integrate American Diabetes Association resources and recipes into their online grocery shopping, making it easier for people living with diabetes or obesity to manage their health, according to a news release. Instacart users will be able to readily identify products that can support health goals, such as non-starchy vegetables, and add ingredients to their shopping carts from the association’s Diabetes Food Hub recipes found in the Instacart experience.
Non-starchy vegetables make up half the Diabetes Plate, a method recommended by the American Diabetes Association for people living with diabetes to balance vegetables, lean protein and quality carbohydrates to manage blood glucose (blood sugar), the release said.
“The easier it can be for people to turn nutrition guidance into action, the better for their health. For example, many people — both those living with and without obesity or diabetes — don’t regularly eat enough vegetables. Simplifying the process to find, buy and know how to incorporate non-starchy vegetables into a meal can encourage people to eat more of them,” said Stacey Krawczyk, director of nutrition and wellness for the American Diabetes Association.
For health plans and health care professionals, a ready-to-use “food as medicine” intervention program, powered by Instacart Health Fresh Funds and informed by the nutritional guidance of the association’s Standards of Care in Diabetes, along with other resources, will enable health plans, doctors and community-based organizations to easily refer and prescribe trusted nutritional advice in an accessible and easily actionable manner, the release said.
“At Instacart, we believe that everyone should have access to nutritious food and the resources they need to make informed choices. Our collaboration with the American Diabetes Association brings trusted nutrition guidance directly to consumers, helping them navigate their grocery decisions with confidence,” said Sarah Mastrorocco, vice president and general manager of Instacart Health. “Our work together also makes it easier for health plans and professionals to offer nutrition programs that empower members and patients to turn expert recommendations into everyday food choices. By bridging the gap between food and health, we have the opportunity to drive better health outcomes.”
A digital home base with recipes, ingredient shopping lists and other resources can be found at instacart.com/store/pages/ada.
