Customer loyalty programs increasingly important for retailers
In order to save consumers money and maintain loyalty, major grocery retail brands have been making more of an effort to offer diversified incentive programs.
To help customers fight inflation and adjust to new eating habits, The Kroger Co. has recently announced Boost by Kroger.
"This expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as Delivery," said Yael Cosset, senior vice president and chief information officer for Kroger in a news release.
According to the release, the loyalty program expands on the savings currently available to customers through Kroger's free loyalty program. Boost offers two annual membership levels, next-day delivery 2 times fuel points for every dollar spent and exclusive savings on private label brands such as Simple Truth.
To learn more visit www.Kroger.com/Boost.
