Honeybear unveils emotion-themed fruit stickers

Honeybear Brands is bringing back its “All the Feels” price look-up (PLUs) fruit stickers for a limited time this fall, says Kristi Harris, Honeybear Brands brand manager.

apple moji
apple moji
(Honeybear Brands)

Honeybear Brands is bringing back its “All the Feels” price look-up code fruit stickers for a limited time this fall, says Kristi Harris, Honeybear Brands brand manager.

Harris said the PLU stickers, called “apple-mojis” by Honeybear, will feature messages representing a range of emotions, from “Happy,” to “Tears of Joy,” to even “Hangry.”

The stickers are a fun way to encourage a younger audience to eat healthily, Harris said.

“These light-hearted PLU stickers provide a little fun on the deck, as consumers discover apple-mojis they can identify with and bring home for their families to enjoy,” Harris said. “Apples are healthy in numerous ways, including having mood-boosting properties. We hope to spread a little joy and encourage healthy snacking.”

The apples with the “All the Feels” stickers will begin in mid-September and will be available through October. The apple-moji stickers will be on bulk Honeycrisp and galas for a limited time, Harris said.

The Packer logo (567x120)
Related Stories
The retailer has signed leases for smaller-format stores in Boston, Chicago and Philadelphia.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Albertsons Cos. has launched the AI-powered Intelligent Quality Control tool that uses computer vision to help distribution center associates more accurately and consistently inspect fresh produce.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App