Market Crush: H-E-B in Austin, Texas

Everything in Texas is bigger, right? Well, the same can be said for H-E-B’s Austin, Texas-based store.

Photo courtesy Brooke Park, Austin, Texas based H-E-B
Photo courtesy Brooke Park, Austin, Texas based H-E-B
(Photo by Brooke Park)

Everything in Texas is bigger, right? Well, the same can be said for H-E-B’s Austin, Texas-based store.

Late morning, the produce aisles were chock-full of fruits, vegetables, packaged and value-added produce items. The organization was top notch, the selection vast and the aisle spanned as far as the eye could see.

There were no signs supply chain disruptions or labor shortages on these full shelves. Signage was on point at the H-E-B and Texas pride was on full display. Also in good supply was specialty produce. Guavas, rambutans, star fruits, boniato, turmeric, dragon fruit and so much more were on display.

Check out more photos below:

Upcoming Event

Jan. 28–30, 2027  •  Miami Beach, FL

East Coast Produce Expo 2027

Three days of BizMatch+ meetings, trade show and networking at an iconic new location. Plan your trip:

View the agenda ›

Sessions, speakers and the first look at the Fresh Trends Consumer Report.

Explore the venue ›

Fontainebleau Miami Beach. Discounted $409 room rate through Jan. 5.

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