To celebrate the live-action release of “Lilo & Stitch,” the National Mango Board, Disney and Fandango have collaborated to give mango consumers a chance to win one of 1,500 Fandango Promotional Codes toward the purchase of two “Lilo & Stitch” movie tickets (up to $15 per ticket) .
The National Mango Board said “Lilo & Stitch,” which is set in Hawaii, is the perfect backdrop for the collaboration. Hawaii is home to more than 500 mango varieties, which highlights the unique and diverse flavors of mangoes.
One grand prize individual will have the chance to win $4,000 toward a tropical vacation.
The National Mango Board said mangoes, with their bright and joyful essence, complement the “‘ohana” or family theme of the film.
“Families go grocery shopping together, so there’s no better tie-in than mangoes to create the perfect ʻOhana vibe, also with an opportunity to win big,” Ramón Ojeda, executive director at the National Mango Board, said in a news release. “This collaboration allows us to highlight the unique connection between fresh mangoes and the Hawaiian Islands, while celebrating the spirit of ‘ʻOhana’ and the pure ‘hau’oli’ that both NMB and this beloved Disney story represent.”
The National Mango Board said the comprehensive campaign will feature content across paid and organic social media, showcasing mango recipes and the playful spirit of the “Lilo & Stitch” movie. A dedicated online landing page will feature exclusive recipes, including fresh mango creations and campaign details.
The board also plans targeted public relations outreach to media and influencers to generate excitement and awareness. Other promotions include retail activations, including bin headers, iron man posters and shelf posters, to drive consumer engagement in-store.
