Promotions that support local retail sales of Pazazz apples are abundant.
Elgin, Minn.-based Honeybear Brands is present at family events, 5-K running events, fundraisers and more across the U.S. to drive purchases of Pazazz apples, according to a news release.
“We’re having an enormous amount of fun in markets all over the country right now,” Don Roper, vice president of sales and marketing for the company, said in the release. “Our brand campaign this year is about how ‘Life is Best Lived with Pazazz’ so we’re putting our apples where our — or rather, people’s — mouths are.”
Roper said that translates to sampling Pazazz to race finishers and to families out in their communities supporting local causes.
“It’s amazing to hear their feedback too about Pazazz, and of course, help local retailers by driving awareness of this special apple on their doorsteps,” Roper said in the release.
The Pazazz community event support includes events in Oregon, Colorado, Minnesota, Chicago, and throughout the Midwest region, according to the release.
Event support includes Pazazz apples in packaging, point-of-sale signage and social media promotions.
“Of course we continue to market Pazazz nationally,” Kristi Harris, brand manager for Pazazz, said in the release. “But where we can, we’re really bringing Pazazz to the people — customers who enjoy active lifestyles and fresh, healthy snacks.”
Community events in other locations around the country are planned for June and July, according to the release.
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