Tart cherries are poised for a cultural moment, according to Pinterest’s 2025 trend predictions, where “Cherry Coded” tops the list.
The platform’s annual Pinterest Predicts report, based on user engagement and search trends, declares in its first prediction: “… sweet and such a vibe. Gen Z and millennials will infuse cherries into their makeup, menus and mood boards this year. One thing’s for sure — tart will have your heart in 2025,” according to a news release.
For the U.S. tart cherry industry, this declaration is a sweet nod to the fruit’s versatility, flavor and rising appeal among younger generations. From adventurous culinary creations to its vibrant ruby red beauty, tart cherries are set to inspire new audiences in unexpected ways, the release said.
“Well, this is very exciting,” Melanie LaPerriere, vice chairwoman for the Cherry Marketing Institute and president and CEO for Cherry Central, said upon learning the news. “If Gen Z will love us in 2025, then we will love them back — for all time. Tart cherries have always been a science-backed superfruit with superb potential, and it’s a thrill to see them being embraced across new generations and on creative platforms like Pinterest.”
With their distinct flavor and proven health benefits — including being a natural source of melatonin and antioxidants — tart cherries are well-suited to the trending focus on wellness, flavor innovation and bold aesthetics, the release said.
A not-for-profit organization funded by U.S. tart cherry growers and processors, the Cherry Marketing Institute said it encourages grocers, chefs and food manufacturers to lean into the “Cherry Coded” trend. As tart cherries take center stage, the insitute said it will continue its mission to support the nation’s tart cherry farmers and inspire consumers with fresh, flavorful ways to enjoy the fruit.
