The Kroger Co. has officially launched a nationwide grocery delivery service across nearly 2,700 stores via the Uber Eats, Uber and Postmates apps. The move, announced Jan. 15, marks the company’s transition toward a “hybrid” fulfillment model designed to maximize profitability and speed.
Customers nationwide can now shop their local Kroger banner for fresh groceries, Kroger’s Our Brands favorites, household essentials and more with the convenience of on-demand and same-day delivery via Uber’s apps.
“Making Kroger’s banners available across Uber’s apps gives shoppers a simple, reliable way to get their weekly groceries or last-minute items whenever they need them,” says Hashim Amin, head of grocery and retail for Uber North America. “We’re excited to begin working on our shared vision for convenience and to give households even more flexibility in the months ahead.”
This expansion follows a major strategic update communicated to investors in late 2025, where Kroger confirmed a shift toward a more “capital-light” approach to e-commerce, aimed at improving digital operating profit by approximately $400 million in 2026.
As part of this shift, Kroger took a $2.6 billion impairment charge in the third quarter of 2025 related to the closure of three automated fulfillment centers that did not meet financial expectations. By moving away from a purely centralized, in-house warehouse model and leaning on third-party partners like Uber, Kroger is reducing high infrastructure overhead while increasing delivery speed.
Cross-Platform Integration and Retail Media
A unique technical component of the strategy is the first-of-its-kind integration of Uber Eats’ restaurant selection directly into the Kroger app. This allows Kroger to capture “incremental shopping occasions” by offering both groceries and prepared meals in a single digital experience.
Furthermore, the increased traffic on third-party platforms is intended to fuel Kroger’s retail media business, allowing brand partners to reach customers through relevant advertising on both Kroger and Uber platforms.
By using Uber’s fleet of millions of drivers rather than expanding its own in-house van network, Kroger aims to provide “greater flexibility” for families while building a “sustainable and profitable” e-commerce business for the future, according to the company.
