Sunsweet’s new brand campaign, #ToFeelGood, uses multiple media channels to reflect the consumers’ love of Sunsweet Amaz!n Prunes.
The campaign focuses on consumers’ healthy habits, while crowdsourcing to inspire others with new ideas, according to a news release.
“We want to encourage people to appreciate the steps they are already taking to feel good in their everyday lives, and to share those tips so that others may be inspired to do the same,” Stephanie Harralson, director of marketing-North America for Sunsweet Growers Inc., said in the release.
The company is working with ad agency Barker and communications agency Ketchum Inc. to promote To Feel Good across traditional and social media platforms. The integrated campaign includes social media influencers and professional beach volleyball player Kerri Walsh Jennings, providing tips #ToFeelGood, according to the release.
“Consumers are looking for positive inspiration and have been very appreciative of our feel-good message,” Harralson said in the release. “Sunsweet wants to be a brand that helps people lead a healthy lifestyle, and we are excited that this concept of feeling good is really resonating with our fans.”
