Plant City, Fla.-based, international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, Wish Farms, is pleased to share a recent mobile campaign rewarding its loyal berry shoppers, “Berry Bonanza.”
Kicking off Jan. 22 and running through April 28, the three-month campaign captures the peak of Florida’s strawberry and blueberry season, according to a news release.
Shoppers sign up by submitting their email and phone number. After purchasing any Wish Farms berry package, they text a picture of their receipt and promptly receive a $1 cash rebate via Venmo (up to two per person), the release said.
The intention was to engage fans while delivering value to Wish Farms’ follower base across all platforms. Following a social media blitz that used lookalike audiences and geotargeting, the company reported a marked increase in email signups, social media followers and website traffic.
“It is especially challenging in our business to track marketing efforts from an ROI perspective,” said Amber Maloney, director of marketing for Wish Farms. “We decided to look outside the produce industry to see which ideas are successful in the consumer package goods world. This program allows us to gain valuable data and consumer habits, all while rewarding berry lovers for being supportive of our brand.”
Maloney said the experience with Blue Chip’s turnkey, automated platform was a resounding success. She expects future campaigns that explore creative ways to connect with consumers and share insights with select retail partners.
