The Allen Lund Company has committed to sponsorship and participation in Navidad en el Barrio, an organization established in 1972 by Danny Villanueva, former NFL player, to provide a healthy Christmas dinner to the most underserved families in Southern California. This will be ALC’s 16th year supporting this event. This year due to the pandemic, distributing Christmas dinners to 10,000 families is the goal with all of the proper protocols in place.
“We look forward to working with Navidad en el Barrio every year”, commented Nora Trueblood, director of marketing for the Allen Lund Company. “This year has been challenging to make sure that the warehouse and distribution processes all meet COVID-19 protocols but we will ensure that the communities of Southern California will have plentiful dinners to feed their families this Christmas.”
The Allen Lund Company coordinates transportation for perishables from growers to Southern California. Depending upon the size and location of the donation, ALC will combine products in the most efficient way to move to Los Angeles, where the donations are divided for the Christmas dinners.
Over the years, Grimmway Enterprises, Inc., Wada Farms Marketing Group, LLC, Duda Farm Fresh Foods, Mission Produce, Inc., Rainer Fruit Co., and so many other companies have joined ALC in the effort to give the least served in Southern California a proper Christmas dinner. Donations will be accepted the week of December 7th and the dinners distributed Saturday, December 12, 2020.
If you have an interest in participating in this event contact Nora Trueblood at 800.475.5863.
