While Thanksgiving is a day of gratitude food, family and connection, a campaign by EndHungerUSA2030 hopes to make it the “Greatest Day on Social Media,” according to a news release.
The organization said thousands of influencers and content creators will harness the collective power of social media to inspire action and make U.S. hunger history by 2030.
The campaign calls on influencers and the general public to spotlight the urgent need to address food insecurity in the U.S. Food insecurity currently affects 14.3% of households or about 47 million people, including 13.8 million children, the organization said, citing USDA data.
Influencers and content creators will share personal stories, compelling facts and calls to action through the hashtag #EndHungerUSA2030, according to the release. The campaign seeks to reduce food insecurity among households in the U.S. by 5% by 2030, which was the level food insecurity was trending toward before the global pandemic and inflationary food costs reversed progress.
Those interested in participating can sign up at EndHungerUSA2030.org or by volunteering at local food banks, donating to hunger relief organizations and advocating for making the end of hunger a national priority.
Participants will have access to an interactive social media toolkit that includes ready-to-use posts, graphics, key messages and strategies to amplify their reach and engage their audiences effectively, the release said. The toolkit will also provide tips on creating compelling content, sharing information, and inspiring their followers to join them in giving voice to the cause through their own social media accounts, according to the organization.
“Social media is often seen as a source of division, misinformation and negativity,” Jerry Michaud, chairman of the EndHungerUSA2030 initiative, said in a news release. “But this large-scale campaign is about using the unparalleled reach of social media to unite people for the shared positive purpose of making the end of hunger a nonpartisan national priority.
“The United States is the wealthiest country in history, yet one in five of our children is at risk of hunger,” Michaud continued. “In the spirit of Live Aid and We Are the World — which mobilized the world to address African famine through music — we’re inviting leading social media voices to inspire millions to act and ensure everyone in the U.S. has access to enough nutritional food so they can thrive and succeed.”
