Equifruit achieves B Corp certification

Montreal-based Equifruit, a North American market leader in Fairtrade-certified bananas, says it has achieved B Corp certification.

B Corp certification requires companies to meet rigorous standards of social and environmental performance, accountability and transparency set by the nonprofit organization B Lab, according to a news release.

Certified B Corps undergo a comprehensive assessment process, evaluating performance across multiple areas to ensure they meet the highest standards of responsible business practices, Equifruit said. By becoming B Corp certified, companies commit to using their business as a force for good, balancing profit with purpose and considering the interests of all stakeholders, including employees, communities, and the environment, the release said.

"We're truly honored to achieve B Corp certification; it speaks volumes about our unwavering commitment to ethical business practices, sustainability and the well-being of our incredible team," Jennie Coleman, president of Equifruit, said in the release. "As we navigate our rapid growth, it's crucial that we do so mindfully. B Corp certification resonates deeply with our Fairtrade values, which have been at the core of our mission since Day 1, guiding us as we shape our internal structures for the better."

Equifruit's says its mission includes being a best-in-class partner to banana farmers. By adhering to Fairtrade International standards, Equifruit says it ensures that farmers receive fair compensation for their fruit and have access to resources that promote sustainable agricultural practices.

As a B Corp, Equifruit joins a global community of businesses committed to using their collective power to create a more sustainable and equitable world, the release said. Equifruit will be exhibiting at booth No. 1151 at the Canadian Produce Marketing Association trade show, April 24-25 in Vancouver, British Columbia.