Equifruit, a Fairtrade banana company dedicated to ethical sourcing and innovative banana marketing, plans to share its message when attending the SEPC Southern Innovations trade show, set for Sept. 12-14 in Nashville.
“Equifruit believes in fair compensation for the hardworking farmers who grow their bananas,” the company said in a news release, “and its campaign message is simple: ‘Why Fairtrade? Farmers Gotta Get Paid!’”
“We want to dispel the myth that Fairtrade is costly,” said Shelby Dwyer, sales manager for Equifruit. “Switching to Equifruit Fairtrade bananas is more affordable than most people think — it will only cost your customers about $5 more on their grocery bill per year.”
“Our goal is to make the conversation around Fairtrade as appetizing and loved as pop culture,” said Kim Chackal, Equifruit vice president of sales and marketing. “With our ‘Make It Rain’ booth theme, we’re showing that the small change of switching to Equifruit Fairtrade bananas can have a big impact.”
Equifruit said Southern Innovations attendees can visit booth No. 120 to learn how to “make it rain” for banana farmers.
