The Oppenheimer Group and Jazz apple brand owner T&G Global are partnering with No Kid Hungry to ensure children have access to healthy food while schools are shut down because of the spread of COVID-19.
Oppy and T&G donated more than 12,000 Jazz apples to the Selah, Wash., school district, which is delivering 3,200 meals daily during the crisis. The apple marketers also created a fundraising page through No Kid Hungry in the name of Jazz apple.
“The devastation this virus is causing is unreal, and we’re all looking for ways to help,” said Roger Aguirre, category director for apples and pears at Oppy, said in a news release. “As we’re able to provide something essential — nutritious food — it’s our responsibility.”
No Kid Hungry has a school breakfast program, but its mission historically focuses on outside of school programs to ensure children have access to food. As of the evening of April 9, the organization estimated that schools have served 539.8 million fewer meals because of the COVID-19 closures.
“We’re in complete admiration of No Kid Hungry’s abilities to help address the hunger fight head on, working alongside public schools and food banks – so rapidly – during such a critical time,” Cecilia Flores Paez, head of marketing in North America for T&G Global, said in the release.
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