Honeybear Brands, a grower, developer and marketer of premium apple varieties, will mark National Cancer Prevention Month with a partnership with the American Institute for Cancer Research and its premium apple variety, Pazazz.
Honeybear Brands will promote AICR’s cancer health check, an online tool that gives instant feedback how a person matches with the institute’s evidence-based recommendations to lower the risk of cancer and other chronic diseases, according to a news release.
Consuming more apples is a focus of this year’s campaign, which will run on social media and in-store promotions, the release said. Honeybear Brands said that, due to their peels, apples are a fiber-rich food that helps promote a “good gut.” One medium-sized apple offers approximately 4.4 grams of dietary fiber, which can lower the risk of certain cancers and is more than one-third of the 15 grams of daily fiber recommended for consumption by adults, the brand said.
Honeybear Brands said this is the fourth year for the partnership which promotes healthy eating and cancer prevention tips. Its efforts have already reached 25 million U.S. consumer to date, according to the relase.
Honeybear Brands said retailers can capitalize on the health benefits of apples by encouraging shoppers to supercharge diets with apples that provide dietary fiber and antioxidants and help support a good gut, which is a foundation for overall good health. Shoppers can also take the online cancer health screening using the digital and in-store POS with a QR code.
“Apples are an easy and delicious way to get more fiber to your daily diet. The age-old advice to eat ‘an apple a day to keep the doctor away’ is true,” said Kristi Harris, brand manager for Honeybear Brands. “Whether you eat apples on the run as a snack or in a lunch box or include them as a quick ingredient in your favorite recipe, apples immediately increase the health benefit.”
