Wish Farms has launched its annual $10,000 charitable giveback consumer campaign, “Pick-A-Berry, Pick-A-Cause.”
This is the third consecutive year the Plant City, Fla.-based grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries has held the event, according to a news release. Divided among three beneficiaries, the organizations were chosen carefully to align with the Wish Farms Family Foundation’s vision and pillars of giving: food security, youth education and community, the company said.
The recipients include:
- Brighter Bites aims to change behavior among children and their families to prevent obesity and achieve long-term health. As an evidence-based, multicomponent elementary school, preschool and summer camp program the organization utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Since 2012, Brighter Bites says it has provided over 65 million pounds of produce and millions of nutrition education materials to more than one million individuals.
- Redlands Christian Migrant Association has served migrant farm workers and rural, low-income communities since 1965. Today, they serve nearly 6,500-plus children in more than 66 centers throughout Florida. RCMA also offers programs for parents, so they can improve their English and finish their schooling.
- Tunnel to Towers was born from the tragedy of 9/11. Tunnel to Towers has been supporting U.S. heroes ever since. The foundation provides mortgage-free homes to Gold Star and fallen first responder families with young children, builds specially adapted smart homes for catastrophically injured veterans and first responders and provides housing and services to homeless veterans.
The sweepstakes, which went live on Aug. 19, lasts until 11:59 p.m. on Sept. 30. Upon entry at WishFarms.com, each participant will be asked to pick their favorite cause out of the three. Donations to the three organizations will be based on the percentage of votes by entrants. In recognition of their engagement, consumers are entered to win five cash prizes totaling $2,000. Winners will be announced on Oct. 3.
In the first two years combined, the campaign achieved nearly 1 million views and 400,000 entries, according to the release.
“This campaign has been a resounding success over the last couple of years,” said Amber Maloney, Wish Farms marketing director. “Not only have we expanded our audience with [30,000-plus] new Berry Lover email signups, but we are also bringing awareness to great causes to spread the ‘Feel Good’ message that is so important to our company. We are excited to see how much this year builds on our past success.”
