Wish Farms, a Plant City, Fla.-based international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, concluded its annual $10,000 charitable consumer campaign, Pick-A-Berry, Pick-A-Cause.
Now in its fourth year, the initiative continues to grow organically, engaging consumers while supporting meaningful causes aligned with the Wish Farms Family Foundation’s pillars of giving: food security, youth education and community, according to the company. This year’s donations were distributed among three nonprofit organizations:
- Feeding Tampa Bay — A member of the Feeding America network, the organization connects nearly 1 million people with resources that foster long-term stability.
- Redlands Christian Migrant Association — Serving Florida’s migrant farmworker and rural low-income communities since 1965, RCMA supports over 6,500 children across 66 centers and provides adult education programs.
- Boys & Girls Clubs of Greater Tampa Bay — Florida’s oldest and one of the nation’s largest Boys & Girls Club organizations, BGCGTB operates 65 locations across Hillsborough, Pasco and Pinellas counties, serving over 24,000 youth annually.
The campaign ran from Aug. 27 to Sept. 30, generating 259,027 entries and 517,348 impressions — a 27% increase in participation over the previous year, the company says. Five lucky entrants received cash prizes totaling $2,000. Participants were invited to select their preferred cause upon entry at WishFarms.com, with donations allocated based on vote percentages: Feeding Tampa Bay 49%; RCMA 26%; Boys & Girls Clubs of Greater Tampa Bay 25%.
“This campaign has been a resounding success four years running and continues to build momentum,” says Nick Wishnatzki, public relations director for Wish Farms. “It’s a win-win: we grow our audience, spotlight impactful organizations, reward our consumers and spread the ‘Feel Good’ message that defines our brand. We look forward to many more years of giving back in this special way.”
Visit Wish Farms at the International Fresh Produce Association’s Global Floral and Produce Show in Anaheim, Calif., Oct. 17-19, at booth No. 1239.
