Flashfood has partnered with the Mid-Atlantic division of The Kroger Co. to introduce its program across 16 Richmond, Va.-area Kroger stores.
The rollout offers local shoppers significant savings on groceries while supporting Kroger’s commitment to sustainability, affordability and healthy food access, according to a news release.
Through the partnership, Richmond-area customers can purchase fresh groceries in surplus or nearing their best-by date — including meat, dairy, produce and baked goods — at big discounts through the Flashfood app. Items are then picked up from designated Flashfood zones inside participating Kroger stores, the release says.
“Kroger’s leadership in operational excellence makes them an incredible partner to demonstrate what Flashfood can deliver when executed at scale,” says Jordan Schenck, CEO of Flashfood. “We’re thrilled to be kicking off this partnership and to support Kroger’s impactful Zero Hunger, Zero Waste program. Together, we’re not only expanding access to fresh, affordable groceries in Richmond, we’re also demonstrating how innovation can leverage surplus and end-of-life food to serve communities, support retailers and keep good food out of landfills.”
In its recently published 2024 Impact Report, Flashfood demonstrates the role food waste plays in today’s affordability, health and nutrition crisis. In a 2025 shopper survey, 70% of Flashfood shoppers reported a healthier diet since using Flashfood, and 65% reported eating more fruits and vegetables. The company says this is a powerful health outcome, and the partnership with Kroger is an important step to achieving the availability required. It’s a tech-driven, scalable solution that drives value on both sides of the marketplace, the release said.
“At Kroger, we’re always looking for innovative ways to serve our communities, reduce our environmental impact and move closer to our Zero Hunger Zero Waste goals,” says Kate Mora, Mid-Atlantic division president. “Our partnership with Flashfood helps us achieve all three. This app is another resource for customers who are looking for affordable options to feed their families while also keeping perfectly good food out of landfills. It’s a win for our community and the planet.”
With this expansion, Flashfood is now available in more than 2,000 stores across North America. To date, the company says the program has diverted over 140 million pounds of food from landfills and saved shoppers more than $355 million on groceries.
For more information, including a list of participating Kroger locations and to download the app, visit flashfood.com.
