Natural Grocers has released a new short film, “From the Soil Up,” part of its “Meet Your Farmer” series.
“In this film, you’ll experience the powerful role that these faithful farmers play in healing the land and bringing communities together through regenerative agriculture,” Raquel Isely, vice president of marketing for Natural Grocers, said in a news release. “Their commitment to ‘farming from the soil up’ combines pasture-based grazing with eco-conscious practices to create products that drive positive change. We’re proud to share this inspiring story — just one example of the exceptional organic dairy farmers behind our Natural Grocers Brand Organic Cheese.”
The company will be promoting the film online and in stores with printed and digital educational collateral through December.
Natural Grocers’ “Meet Your Farmer” film series gives a voice to farmers and ranchers who are changing the way food is produced today, to ensure a livable, healthy tomorrow, the company said. Viewers will meet organic growers, grassroots farmers and regenerative ranchers dedicated to the land, their animals, their communities and the planet.
Each film asks consumers to pause and to question the status quo of food production, all while evoking an uplifting, positive message of hope and transformation, the release said. Customers and followers on social media can expect more films to be added to the series in 2025, the company said.
“As a family-operated neighborhood grocer serving communities since 1955, we’re dedicated to making a positive impact on how food is grown and raised across the country,” Isely said. “We’re committed to making a difference at every step, working closely with farmers, ranchers and producers who match the passion we have for prioritizing the health of humans, animal welfare and environmental stewardship.”
