The Rainforest Alliance has published its 2023 Annual Report, announcing a shift from traditional sustainability to a regenerative approach to agriculture.
Operating in 62 countries and supporting more than 7.5 million farmers and workers, the global nonprofit aims to reach 100 million by 2030 by propelling the adoption of regenerative agriculture and driving large-scale landscape transformation, according to a news release.
“Thirty-six years ago, we launched a market-based sustainability model that was so practical, it was radical,” Santiago Gowland, CEO of the Rainforest Alliance, said in the release. “As we look at our world today, the stark reality is that a no-harm approach is no longer enough. In this critical decade, we need to not only stop harmful practices but also accelerate those that heal, restore, and regenerate the landscapes and communities on which our lives depend. This means uniting companies, governments, and consumers to steer industries toward transparency, sustainability, and regeneration through shared values and purchasing power. Our destination is regeneration, and we’re all in.”
In the 1990s, the Rainforest Alliance says it pioneered independent certification to simplify sustainability choices for farmers, companies and consumers. The Rainforest Alliance extends its impact beyond certification through various programs and interventions to advance regenerative farming, climate resilience and better livelihoods, according to the release.
