Vidalia, Ga.-based Generation Farms has created an in-house logistics department.
“… We see it as a way to improve service to our customers and give them a competitive advantage in their markets through more reliable, faster and lower cost delivery of our fresh produce,” CEO Gastón Marquevich said in a news release.
Transportation and logistics veterans Gabriel Znidarcic, logistics manager, and Orestes Espinoza, logistics operator, will lead the new division, based in Doral, Fla.
“The secret to efficient logistics is having good technology tools for load management, combined with strong relationships with truck owner-operators and transport companies,” Znidarcic said in the release.
With combined experience of more than 30 years, Znidarcic and Espinoza have developed long-term relationships with truck owner-operators throughout the East Coast.
They have also worked extensively in international shipping and will expedite the importing and exporting of Generation Farms products worldwide, including garlic from Argentina and sweet onions from Peru, according to the release.
In-house logistics and contact with harvest operators mean the ability to plan and coordinate loads with trucking broker partners and drivers, Espinoza said in the release.
“The efficiency gains and cost savings benefit everyone in our supply chain,” he said in the release.
Fewer trucks and fewer trips lowers the cost and carbon footprint from trucking operations, which supports the company’s sustainability initiatives.
Generation Farms is also working with owner-operators with trucks that meet the California freight and transport regulations, some of the most stringent standards in the nation.
