Attending a trade show is always a rush.
Packing, boarding flights, getting checked in, getting the show badge and then immersing into a deep pool of produce professionals for two to four days. Suddenly, it’s over.
When all is said and done, what are the business benefits of the IFPA Global Produce and Floral Show, formerly known as Fresh Summit?
I asked that question to the LinkedIn Fresh Produce Industry Discussion Group and have received a handful of responses. While one produce professional was negative on the cost of trade shows, most people commenting in the thread so far are super-enthusiastic for the big show.
Here are some of their thoughts:
- “Only one national trade show” was a primary benefit in the merger talks 10 years ago and again this time. The planning committee obviously is bullish on this idea, as there are dates and locations for The Global Show until 2035. Of all the regional shows I have exhibited at over the last 18 months, VivaFresh is the only one with a significant international presence. It will be good to see the rest of the world again.”
- “Getting face to face with friends and colleagues will be a benefit. I am sure the opportunity to introduce new products and services to a live audience again will be a big bonus for many organizations. I know it will be for me.”
- “We have been so distanced for the last three years from seeing contacts, friends and potential clients in person. The most wonderful benefit will be to see everyone again in person and not Zoom!”
Yes, the big show is impossible for any one person to fully absorb, but the IFPA show is just the kind of post-COVID-19 experience that many over-Zoomed leaders in the industry are desperately seeking.
