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Families with young children are always pulled in a lot of directions, so to sell more fresh produce to them, it not only has to be appealing and accessible, it has to be easy.

Social media’s importance in marketing to families can’t be overstated. And the strategy is changing.

Eastern Produce Council had its annual Casino Night gala April 9 at Westmount Country Club in Woodland Park, N.J.

Quick, name one vegetable ready for snacking in its original form.

At Viva Fresh Expo on April 23, just outside Dallas in Grapevine, Texas, expect a live podcast broadcast on-site.

Imagine: Using drones to detect and remove landmines at Ukrainian farms. Or to deliver lettuces to a salad bar in North Carolina and pick apples from a commercial orchard in Wisconsin.

Top industry experts will share their insight about how technology can improve grocer warehouse and in-store operations in a free webinar at 1 p.m. Pacific/4 p.m. Eastern on March 30.

Brick Meets Click year-over-year analysis shows grocery pickup sales continues to capture the largest share of total online grocery sales at 47%, while delivery captures 37% and ship-to-home drops to 16%.

Don’t be afraid to get a little personal on social media, even on the business-focused Linkedin platform.

Willard “Bill” Bishop — who co-founded grocery digital analytics firm Brick Meets Click — died March 25. Bishop was 80.