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The CEO of a new ag tech venture in Salinas, Calif., shares how a boots-on-the-ground approach to ag tech development will fuel new developments in the fresh produce industry.

The Packer’s Sustainability Insights 2025 reveals that growers cite much lower numbers for how much consumers are willing to pay for sustainable packaging than the consumers themselves.

The organization seeks to empower young men, ages 14 to 17, through hands-on agricultural training, creating future leaders in the industry.

The brands say the new structure is designed to maximize efficiencies as they work in partnership.

Seven new members join the commission’s board as producer members, handler members and alternates for the new two-year term.