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The Hass Avocado Board, Mission Viejo, Calif., has developed a tool designed to help identify potential opportunities to boost sales.

Acme Fresh Market, Nature Delight USA Corp., Olegs Produce Corp., Sunmistfruit, and Wild West Farms are new companies to the Market. Eckert’s, Grasso Foods Inc., Tropical Specialists LLC and others have updates.

TAMPA, Fla. — Corporate charitable giving can be a win-win for both produce marketers and the causes they support, one consultant believes.

Petrocco Farms Inc., Richard Barrett Produce Co Inc., and Thomas Produce Sales Inc. receive Endorsements. Agribuena Inc., Banana Bros Produce LLC, and Intertrade Holdings Inc. are new companies to the Market, plus more.

Grand Rapids, Mich.-based SpartanNash is piloting a mobile app that the retailer says has the potential to both reduce food waste and save consumers money.

Produce for Kids is working with health-conscious brands and hundreds of retail dietitians for the second annual Mission for Nutrition promotion.

Oneonta Starr Ranch Growers is partnering with the German-based emoji company to use the brand icons on the company’s apples, pears, and cherries.

ORLANDO, Fla. — The 106th edition of the National Watermelon Association convention featured record attendance, big fundraising and the crowning of Paige Huntington of Texas as the 2020 National Watermelon Queen.

Michael Farms Inc. has been Endorsed. Glam Partners, Inc., Medina’s Vegetables, and Pacific Mercantile Co. are new companies to the Market. Big Sky Trading LLC, Mountain Spirit Organic LLC and others have changes.

Pete’s, Carpinteria, Calif., will have a new product for West Coast retailers this spring: Pete’s Butter Stuffers.