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People think of oranges when they think of fresh fruit from Florida, but many native and longtime Floridians immediately think of tomatoes.

Apple season has come into full swing for produce departments across the U.S. and made up 6.2 percent of total produce department sales over the last 12 weeks.

For the four-week period ending Oct. 3, total U.S. avocado dollar sales were up 2.2% to $175.7 million, adding $3.8 million to the category compared with the prior year.

Misfits Market — a direct-to-consumer online grocery platform focusing on sustainability, affordability and accessibility — has launched in California, delivering to every zip code in the state.

Produce executives can have a better sense of what online grocery shopping will be like in 2022 after an October survey shows some stabilization at higher levels than in pre-pandemic times.

Produce with superpowers and disappearing packaging: Come be amazed at Arrowfarms’ booth at the 2021 New York Produce Show, Dec. 12-16.

Consumer attitudes toward and preferences for produce packaging during the COVID-19 pandemic is one of the major points of discussion since the coronavirus crisis began in March 2020.

We sat down with Emily Trogdon and Kurt Aken of AmplifiedAg and its Vertical Roots brand to discuss their not-so common retail packaging initiatives, plus learn what they do, how and why — and what it means for retail.

Penn State researchers found an even more effective way to get children 3-5 years old to eat more fresh fruits and vegetables. Can you use this new finding in your marketing strategy?

Here’s what we learned — and what entertained us! — on produce-related social media this week.