Research shows this new strategy helps preschoolers eat more produce

Penn State researchers found an even more effective way to get children 3-5 years old to eat more fresh fruits and vegetables. Can you use this new finding in your marketing strategy?

small black girl child kid eats fruit mango in pool chair
small black girl child kid eats fruit mango in pool chair
(Photo courtesy Produce for Better Health Foundation)

Social psychology says proximity is a strong factor in liking someone, so it makes sense that if you put more fruits and vegetables on your children’s plates, they will eat more fresh produce.

Filling half of a child’s plate with fruits and vegetables isn’t just recommended by the U.S. Dietary Guidelines, it also helps increase the amount of produce that children end up eating, according to Pennsylvania State University research in a news release.

But there’s an even more effective way.

In a controlled feeding study, Penn State researchers tested two strategies for encouraging kids to eat more fruits and vegetables:

  1. Add 50% more to fruit and vegetable side dishes at children’s meals throughout the day; or
  2. Substitute 50% more fruits and vegetables for an equivalent weight of the other foods. For example, if they added 50 grams of vegetables to the lunch meal, they also subtracted 50 grams of mac-and-cheese.

The researchers found that adding more fruit and vegetable side dishes resulted in the kids eating 24% more veggies and 33% more fruit compared to the control menus. Substituting fruits and vegetables for some of the other foods resulted in kids consuming 41% more vegetables and 38% more fruit.

The findings suggest ways parents, caregivers and schools can help encourage healthy eating,

Barbara Rolls, director of the Laboratory for the Study of Human Ingestive Behavior at Penn State, said in the release.

“When deciding what to feed kids, it’s easy to remember that half of the food should be fruits and vegetables,” Rolls said in the release. “If you start seeing that you’re serving too much and have more waste, you could cut back the higher calorie-dense food while adding more produce. Experiment and have some fun trying different fruits and vegetables to see what they like and so you can serve meals with a sensitivity to their personal taste.”

The study was recently published in the American Journal of Clinical Nutrition.

According to a previous study by the Centers for Disease Control and Prevention, about 60% of children don’t eat enough fruit and 93% don’t eat enough vegetables, suggesting a need for strategies to encourage kids to eat more produce.

Since 2011, the MyPlate dietary guidelines have encouraged people to fill half their plates with fruits and vegetables, with the hope that this would also increase people’s intake. But the researchers said that despite being a policy for a decade, the strategy had never been systematically tested in preschool children.

“For most foods, kids will eat more when served larger portions, so we wanted to test whether increasing the amount of fruits and vegetables that are served over five days would increase intake,” Penn State research nutritionist Liane Roe said in the release. “We also wondered whether substituting produce for other foods would increase intake more than simply adding extra fruits and veggies.”

For the study, the researchers recruited 53 children between the ages of 3 and 5 who were enrolled in Pennsylvania childcare centers. Each participant was served all their meals and snacks for five days during three different periods in a random order.

For the control period, they were served meals they typically got in their childcare center, and for the period testing the addition strategy, the portions of fruits and vegetables were increased by 50%. For the period testing the substitution strategy, fruits and vegetables were increased by 50% and the other foods were reduced by an equivalent weight.

“We served the children all of their meals, snacks and beverages for five consecutive days, and we weighed all the items we served, as well as the leftovers, to measure intake,” Roe said in the release. “We sent home evening and morning snacks for the kids, but the majority of the meals were served in the childcare center.”

As a caution, Rolls said that even though the study was successful in getting kids to eat more fruits and vegetables, the majority of the kids still didn’t eat the recommended daily amount of vegetables for their age group — about a cup and a half — although they did reach this target for fruits.

The researchers said that in addition to the strategies in the current study, there are additional things parents and caregivers can do to increase intake.

“Serving fruits and vegetables as a first course or snacks when kids are hungry can boost their intake, as can incorporating them into mixed dishes,” Rolls said in the release. “For example, you can blend some cauliflower or squash into a sauce for mac and cheese or add fruit puree into a brownie or cake mix. You don’t decrease the palatability of the dish, but the kids are eating more produce. You should also encourage them to eat the whole veggies on their own, as well as incorporating them into other foods.”

Christine Sanchez, Penn State; Alissa Smethers, Monell Chemical Senses Center; and Kathleen Keller, associate professor of nutritional sciences at Penn State, also participated in this work, according to the release.

The National Institute of Diabetes and Digestive and Kidney Diseases helped support this research.

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