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Social media’s importance in marketing to families can’t be overstated. And the strategy is changing.

Eastern Produce Council had its annual Casino Night gala April 9 at Westmount Country Club in Woodland Park, N.J.

Quick, name one vegetable ready for snacking in its original form.

At Viva Fresh Expo on April 23, just outside Dallas in Grapevine, Texas, expect a live podcast broadcast on-site.

Imagine: Using drones to detect and remove landmines at Ukrainian farms. Or to deliver lettuces to a salad bar in North Carolina and pick apples from a commercial orchard in Wisconsin.

Jersey Mike’s Subs, Manasquan, N.J., assigned the Grilled Portabella Mushroom and Swiss Sub the No. 64 spot on its permanent menu — and The Mushroom Council is thrilled.

GRAPEVINE, Texas — Freshcourt, Coral Gables, Fla., has two new avocado value-added items for sale at retail.

In one corner of the ring awaits the longtime champion, National or Consumer Brand of Produce. Across the boxing ring in the other corner is up-and-comer Retail Brand, or Private Label. Who will win?

GRAPEVINE, Texas — Changing your diet and lifestyle can be a life-altering experience — not just physically, but mentally, emotionally and socially.

Rolling mounds of vibrant color, prestige, limited-time availability — those are just a few shared qualities between a seemingly dissimilar supermarket area and a high-end sporting event.