Joe Watson

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With stakes at an all-time high for both buyers and sellers, it is more important than ever for both parties to align values, motives, principles and outcomes for mutual success, says columnist Joe Watson.
The IFPA’s Joe Watson offers insight on setting, and meeting, shopper expectations for produce.
Like the produce department, creating a great customer experience has changed dramatically of the years. The International Fresh Produce Association’s Joe Watson offers insight in this guest column.
Want to make summer sales sizzle? Columnist and Joe Watson offers some advice from an industry expert on how to prepare for promotions.
While attending industry events requires taking time away from regular business, there is a return on investment from being involved — and a cost of missing out, says columnist Joe Watson.
The people serving in this vital role often come with a multitude of unique characteristics, as well as expertise and ideas, but some stores fail to tap into that resource, says columnist Joe Watson.
Oftentimes, evening shoppers get the leftovers, the picked-over product. The wet wall is drowned, the mango pyramid collapsed and the salad Picasso looks like mud now.
Here’s how a hit instrumental song serves as a warning in the produce department.
How has the work ethic evolved through the generations, and what motivates us?
From my very first supermarket, the repeat customers were a key component to that store’s success and business growth.