Produce Podcasts
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Highlighting the urgent need for permanent legislative reform over temporary regulatory fixes, the NCAE CEO and president explains why the industry must press Congress for H-2A updates and farm-bill certainty.
Ahead of the West Coast Produce Expo, Ruth Villalonga explains why the $2.8 trillion Hispanic market is no longer a niche and how retailers can capture this high-spending demographic through authentic storytelling and cultural connection.
With 90% of shoppers jumping between apps and aisles, Circana’s vice president of the fresh foods group argues that digital discovery is now just as critical as the physical shelf.
With labor costs reaching up to 50% of production and a massive gap in infrastructure, the CEO explains how robotics and AI are transforming North American mushroom farming into a 24/7 high-tech operation.
The National Potato Council CEO breaks down the push for a more resilient farm bill and why targeted relief is essential for the future of specialty crops and U.S. growers.
Alexandra Martinez, senior digital marketing and sales associate with the Equitable Food Initiative, shares what makes a winning nomination and tips for the third annual award.
The International Fresh Produce Association’s vice president of sustainability shares how this new strategic path will standardize metrics and streamline efforts across the global supply chain.
John Cymbal, co-founder and chief marketing officer for Molly’s Grape & Citrus Co., explains how ditching the commodity mindset for a CPG strategy is helping the brand win over consumers.
Circana’s vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026 but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.
The executive director of the Equitable Food Initiative shares how the organization works to promote trust and collaboration among different stakeholders to enact real, tangible progress toward its goals.
Join us for this special episode of The Packer Podcast, sharing some of the most interesting and entertaining answers from our “fresh take” segment.
Hashim Amin, head of grocery and retail for North America at Uber, shares how the company leverages its platform to offer convenience and on-demand services and how its unique marketplace experience competes against Amazon.
The industry’s first major trade event of the year promises warmth, pickleball and an Olympic-themed reception at the JW Marriott Miami Turnberry Resort & Spa.
The founder and CEO of Innov8.ag offers insights to help growers overcome agriculture’s complexities, boost tech adoption and use real-time, actionable data for improved operations and future readiness.
The senior vice president of innovation with Western Growers shares the unique role the organization plays in advancing ag tech by connecting startups with growers as well as his vision for a highly automated, sustainable and water-efficient “farm of the future.”
Food research expert Anne-Marie Roerink, president of 210 Analytics, shares why millennials and Gen Z are driving fruit consumption while vegetable sales decline.
Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands, shares how brands can respond to consumer trends in flavor and snacking and the opportunities in the industry for innovation and disruption.
While the stakes are high for growers, Michael Marsh of the National Council of Agricultural Employers says he sees positive momentum on bringing real, tangible relief to a broken ag labor system.
The CEO of a new ag tech venture in Salinas, Calif., shares how a boots-on-the-ground approach to ag tech development will fuel new developments in the fresh produce industry.
Frank Yiannas shares the risks in postponing FSMA 204 enforcement, the need for traceability throughout the fresh produce food system and more.
The Canadian Produce Marketing Association president shares how vital trade agreements are to the success of the entire fresh produce industry, changing Canadian shopper mindsets and more.
The vice president of global marketing and communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future blueberry purchases.
Jennie Coleman, president of Equifruit and Chief Banana Badass, shares the challenges to enacting meaningful change, the importance of sustainability to the future of the industry and more.
Nico Cabral, director of marketing for labor management software company FieldClock, discusses how simple efficiency tweaks through the use of technology can have a big impact on a farm’s bottom line.
Tom O’Brien, who recently retired from Driscoll’s as its senior vice president of global human resources and general counsel, discusses challenges and opportunities for organic produce and the role the next generation plays in the fresh produce industry.
Return guest and fourth-generation farmer Chris Pawelski shares the journey he and his family took to create a farm trust and plan for the future.