While 85% of Americans believe food recalls are effective, millennials and Gen Z shoppers report hesitancy to purchase the same product or brand after a food recall.

Surveys show organic produce continues to grow despite pricing concerns, with organics appealing across demographics not only as a premium product but as a core driver of loyalty in the produce aisle.

The partnership will allow the company to increase organic citrus offerings, as well as a stronger supply line, the company says.

Ruiter will take over from Hein Bemelmans, effective Oct. 6, and will join the board of directors.

The company’s team will speak with attendees at its booth during the Southeast Produce Council event, Sept. 10-13 in Charlotte, N.C.

Projections for 2025 are mixed, with cash receipts for vegetables and melons expected to decline, while those for fruits and nuts are expected to grow.