An unseasonably warm winter in the Southwest desert has accelerated a destructive whitefly virus outbreak, cutting yields by up to 40% and forcing major shippers into a temporary, near-total two-week supply blackout before northern crops recover.

The campaign combines retail promotions, sports partnerships, consumer sweepstakes, media integrations, experiential marketing and community engagement programs designed to drive avocado consumption throughout the peak summer season.

A new industry coalition says dismantling duty-free trade could jeopardize year-round fruit and vegetable availability and raise household food costs.

The company has expanded its seasonal supply through Sekoya blueberry varieties and its first commercial U.S. harvest of Sweet Karoline blackberries.

Deerpoint Group’s new CEO, Mike Hemman, explains how shifting from siloed, batch-style fertilizer applications to an integrated, fully managed system is the key to surviving today’s unpredictable agricultural market.

At IFPA’s Washington Conference, Agriculture Secretary Brooke Rollins and industry leaders call for urgent action to support struggling family farms, protect domestic farmland and reclaim America’s economic independence.