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The consumer goods and food delivery company will deliver special limited-edition boxes with six Sumo citrus in New York and Los Angeles.
Larissa Rice brings over 30 years of experience in fresh produce sales and marketing.
Tom Stenzel, CEA Alliance executive director, will moderate a discussion on the challenges and opportunities in controlled environment agriculture.
Both the grower-shipper and cooperative will donate $100,000 to the American Red Cross and fresh citrus fruit to local food banks.
The grower-packer-shipper says it anticipates good volume through April for the fruit, known for its reddish magenta internal color and berry-like flavor.
The national marketing campaign promotes the benefits of its seedless lemons for ease of use.