For the third year in a row, organic has grown faster than the total market, indicating shoppers are prioritizing health and the planet and are willing to pay a premium for it, says Tom Chapman, co-CEO of the Organic Trade Association.
Despite their budgetary concerns, Gen Z and millennial shoppers more frequently reported buying organic produce than older generations, according to The Packer’s Fresh Trends 2025.
While brick-and-mortar stores aim to make produce shopping easier, fun and more engaging, retailers seek to translate the in-store buying experience to the digital world.
Some may think of citrus fruit as strictly a winter crop, yet summer varieties are increasingly appearing on consumers’ radar — and in their shopping carts.
Produce retailers can use social media platforms to engage with consumers and boost their brands. Experts share content strategies, tips and best practices to help take digital marketing efforts to the next level.
As Cinco de Mayo approaches, produce companies and retailers are preparing promotions to boost sales of fresh fixings for guacamole, tacos, burritos and other Mexican food favorites.
Diversity, equity and inclusion initiatives aim not only to increase diversity in entry-level positions, but also to provide concrete pathways for employees to advance into leadership roles.
