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The company says the strategic redesign focuses on flavor, emotion and experience to drive brand momentum.
The National Potato Council has responded to what it called unscientific recommendations by the Dietary Guidelines Advisory Committee, which encourages Americans to eat fewer starchy vegetables.
The campaign runs from Oct. 23 through Nov. 30 and raises funds for the company’s 48 Feeding America food bank partners.
‘The Super-Est Market’ brand campaign reintroduces Lidl US as a value grocer.
Sustainability, fresh convenience, greenhouse-grown and beautiful blooms bound for grocery were among the hot topics at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 17-19, at the Georgia World Congress Center.
T.J. Leonard, son of founder Tom Leonard and grandson of retailer Stew Leonard, takes over day-to-day operations of the farm-fresh food store.