Lidl US says it is putting the “super” in supermarket by reintroducing itself as The Super-EST Market, as part of a new brand campaign.
Lidl US said it will be delivering “a curated collection of private-label picks, global imports and everyday name brands. With 170-plus stores woven through neighborhoods across nine East Coast states and Washington, we know a thing or two about variety.
“We see beyond the milk, bread and produce — we see a chance to revamp your fridge and your finances,” the company said in a news release.
“We’re passionate about the quality and variety of our offerings, and especially how we help shoppers save money,” Joel Rampoldt, CEO for Lidl US, said in the release. “This brand relaunch allows us to reintroduce Lidl US in a big way, especially as we continue to grow our business. We’ve always known how super we are. Now, it’s time to spread the word.”
To get the cart rolling, the company said it teamed with award-winning advertising and design agency MONO to create a new, fresh look.
The company said it is launching “chic in-store signage,” online videos, billboards, digital displays and more.
“The Lidl brand is bold and distinctive. It represents a truly bespoke experience that’s only available at our stores,” said Michael Chao, vice president of marketing for Lidl US. “This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices.”
