Although cherry prices have come down in the past few years, they are still purchased most by more affluent consumers. Use cherries to draw those consumers in to your store where you can then increase purchases of other items, as well.
Cherry sales increased for the second year in a row, rising 15.2% in 2017. Pounds sold increased while per-pound prices dropped.
Cherry purchases have increased according to income for a decade now, with shoppers earning more than $100,000 annually comprising the group most likely to buy the sweet fruit overall, according to Fresh Trends 2019. Age continues to play a defining role in purchases.
Shoppers age 59 and older were among the most likely overall to make a cherry purchase; those younger than 50 were less likely to choose cherries than older consumers. Shoppers age 18-39 were among the least likely to buy, along with African American consumers.
Caucasian consumers and those who made up the “all other” demographic group were more likely to buy the red fruit than those of other ethnicities. Consumers on both coasts were more likely to buy cherries than those living in the Midwest and South.
Interest in organic cherries remains consistent with last year. Nearly three in 10 buyers said they purchased organic cherries at least some of the time over the past 12 months—a number exactly even with last year. Eleven percent said they always bought organic cherries; the same number said so in Fresh Trends 2018.