Sustainability Insights
The Sustainability Insights report is an annual quantitative survey published by The Packer that gathers feedback from growers, retailers and consumers in the fruit and vegetable industry to understand their perspectives and priorities regarding sustainability.
Both groups see sustainable produce packaging as important to the overall sustainability of their lives and businesses respectively.
Consumer definitions of what sustainability means are wide-ranging and challenging, but companies today are trying to meet those demands while also looking forward to the future.
Nathan Pumplin, the CEO behind the Empress Purple Tomato, says we’re just a few years away from consumers seeing “bioengineered” as a premium, sought-after label in produce.
The Packer’s Sustainability Insights 2025 reveals that growers cite much lower numbers for how much consumers are willing to pay for sustainable packaging than the consumers themselves.
If you’re a grower-packer-shipper or retailer looking to capture the hearts of sustainability-minded consumers, eco-friendly packaging might be the most powerful tool you have, Sustainability Insights 2025 finds.
The Packer’s Sustainability Insights 2025 survey of retailers shows that sustainability can mean different things to different people, from environment to food quality to logistics to economics and beyond.
The Packer’s Sustainability Insights 2025 survey of growers underscores that U.S. growers still consider on-farm sustainability efforts fundamental to their operation’s long-term business strategy and economic success.
The Packer’s 2025 Sustainability Insights report explores how growers, retailers and consumers are thinking about sustainability, prioritizing it in their businesses and lives, and defining what it means to them and the future of the planet’s health and food supply.
The Packer asked these groups what sustainability means to them as part of its Sustainability Insights 2025 report, and while the results seem similar, the underlying motivation is different.