Chiquita and Snapchat are partnering to celebrate World Banana Day. ( Chiquita )

Chiquita banana stickers will soon have Snapchat codes on them in celebration of World Banana Day.

Opening the Snapchat app and viewing the sticker will bring up one of three filters, according to a news release.

The World Lens makes the Snapchat user look like a dancing banana character, the Face Lens transforms the faces of users into bananas, and the Gamified Lenses lets users score points by catching falling bananas in a fruit bowl.

“Bananas are among the top sellers across grocery stores, making them present on almost every kitchen counter or table across the country,” Jamie Postell, director of sales for North America for Chiquita, said in the release. “Chiquita will be the first brand to bring Snapchat visual recognition technology in the fresh produce aisle. This provides Chiquita a unique opportunity to leverage its iconic blue stickers as a powerful touchpoint with the millennial and Gen Z consumers to interact with the brand in a fun and relevant way.”

 
Comments
Submitted by Jake on Thu, 03/28/2019 - 06:50

so when is world banana day?

Submitted by Stephanie on Thu, 03/28/2019 - 08:08

April 17, 2019. It's the 3rd Wednesday in April