Fresh Farms logo ( Courtesy Fresh Farms )

Visalia Produce, Kingsburg, Calif., and Fresh Farms, Rio Rico, Ariz., are merging, becoming one sales and distribution company named Fresh Farms.

The companies, owned by Grupo Molina (Molina Group), Hermosillo, Sonora, Mexico, will maintain the same offices and staffing, according to a news release.

The merger is expected to become final by the end of March.

“This move is being made to take full advantage of both sales staff’s strengths and abilities,” according to the release. “By merging the offices into one company there will be more sales fire power for both offices and a wider distribution of our products as both sales staffs will share inventories.”

Parent company Molina Group, a family-owned company with extensive acreage in Mexico, has expanded growing operations into California.

By consolidating Visalia Produce and Fresh Farms, the company improves its ability to market throughout North America and beyond, according to the release.

Products include Mexican and California grapes, squash, bell peppers, cucumbers, eggplant, watermelon, citrus (in season) and corn.

The company also sells organic products.

Grupo Molina opened its Fresh Farms marketing division in 2006.


Related Content
Dale Prinz joins Fresh Farms in California
Fresh Farms’ Jerry Havel, Nogales veteran, dies

 
Comments