( USDA )

Mexico’s retailers are trending toward e-commerce, a new U.S. Department of Agriculture report says.

The report said Mexico’s consumer expenditure per capita totaled $6,461 in 2018. The report said that number should grow by 1.6% in 2019. The retail sector had single-digit sales value growth in 2018 (5% on “same stores” and 8.5% on total stores), and part of that growth came from inflationary pressures, according to the report.

The USDA said major multinationals and local companies will continue to expand throughout Mexico, launching their online platforms to capture new consumers via e-commerce and mcommerce (mobile purchases).

The key companies in the retail sector in Mexico, according to the report, are:

  • Walmart (with several retail formats, including the biggest player in food retail, Bodega
  • Aurrera, and the high-end Superama stores);
  • Soriana;
  • Chedraui;
  • Comercial Mexicana; and 
  • OXXO

The USDA said the Mexican Association of Nationwide Retailers (ANTAD), there are 33 supermarket chains, with 58,777 stores throughout Mexico. Even so, nearly 50% of the retail market is covered by informal establishments, such as mobile street vendors and open public markets. Retail sales maintain steady growth of around 7.4% per year, according to the report.

The USDA report said Internet retailing continued to be the most dynamic retailing channel in Mexico in 2018, generating strong double-digit value growth. Convenience is the main driver for this market, the report said.