Produce fills most of the slots on Nielsen’s annual list of the 10 top-selling fresh organic categories.

Packaged salad was the big winner by a landslide, with $898 million in sales through the 52 weeks ending October 28.

“While the increase (from 2016) was less than 2%, the incremental gain represents more than $16 million in total sales,” Nielsen noted in its report.

Berries came in second with $565 million in revenue, a sizable increase. The total is 23% higher than the 2016 total of $459 million.

Apples commanded $288 million, a slight dip from $291 million last year. The later apple harvest in 2017 compared to recent years is likely a factor.

Carrots captured $255 million, up from $246 million, and bananas jumped 19% to $221 million from $185 million.

Value-added vegetables added $175 million, up from $164 million, and lettuce contributed $168 million, up from $164 million.

Nielsen attributed the growth in fresh organic categories to consumers seeking “healthy and clean” food options.

Want to know more about organic produce? Register for The Packer’s inaugural Global Organic Produce Expo, Jan. 25-27, in Hollywood, Fla.


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