The websites for Shuman Farms, Reidsville, Ga., and RealSweet Vidalia onions updated their looks for the launch of the 2020 Vidalia season.
The goal was to make the websites more aesthetically pleasing and to improve the user experience through a simplified layout and interactive content, said John Shuman, president and CEO.
Visitors to the RealSweet website can learn more about the Shuman family’s history in the sweet onion business and meet the growers behind the RealSweet brand. The website redesign also introduces a farm-to-table look at Vidalia onion production to educate consumers about where their food comes from and improve brand transparency.
May 3-9 marked the first annual National RealSweet Vidalia Onion Week to generate excitement among retail partners and consumers. The company worked with social media influencer partners, including Food Network’s “Chopped” champion, Shannen Tune.