( Illustration courtesy Frieda's Specialty Produce )

Los Alamitos, Calif.-based Frieda’s Specialty Produce is highlighting the effectiveness of in-store dietitians on National Registered Dietitian Nutritionist Day March 11.

These health experts can help consumers make the right shopping choices that can ease their top health issues of hypertension, high cholesterol and diabetes, according to a news release. 

“The store-level retail dietitians are really the healthy eating coaches of the grocery store,” Alex Berkley, Frieda’s director of sales, said in the release. 


A Blue Cross Blue Shield study shows that working with a retail registered dietitian can lead to healthier eating, better compliance with medication and improved health results. The 2019 study revealed that 30 participants who received three counseling sessions from retail dietitians over the course of 12 weeks saw favorable results.

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