A new organic line from Veg-Fresh Farms, with products distinguished by resealable packaging, will be debuting at retail in December.

Products in the line are mini sweet peppers (12 ounces), mini potatoes (22 ounces), grape tomatoes (16 ounces) and Brussels sprouts (16 ounces).

Veg-Fresh designed the packaging with visibility in mind, so consumers can inspect the vegetables before they buy, and the packaging is resealable. The items are also stackable.

In general, organic products are priced at a premium, but the new line will be a value in the category, according to Veg-Fresh.

The items received positive feedback during the Produce Marketing Association’s Fresh Summit, where the products made their soft launch in October.

Veg-Fresh markets its organic vegetables under its Good Life Organic brand, which the company created in 2014.


Want to know more about organic produce? Register for The Packer’s inaugural Global Organic Produce Expo, Jan. 25-27, in Hollywood, Fla.

 
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